Fractional roles and project-based consulting.

I help companies stabilize systems, unify teams, and rethink growth strategy.

Marketing

Inbox Placement	Since Gmail's 2024 sender policy updates, thousands of business emails land in spam—killing deliverability and revenue. I restore sender reputation using a proven, data-driven rehabilitation framework to bring your emails back into the inbox and maximize conversions.
Data Management	Salesforce consumption costs can balloon fast. I identify high-drain data objects in Salesforce Marketing Cloud and Data Cloud, implement smart archiving strategies, and set up sustainable workflows to keep usage lean and compliant.
Email System Consolidation	Multiple platforms causing friction and inefficiency? I lead email system consolidations that reduce overhead, streamline operations, and create a unified customer communication strategy.
Email Strategy	Email shouldn’t be a static channel. I evaluate your current approach, spotlight underperforming automations, and design new lifecycle strategies that drive higher LTV and deeper engagement.
Email Automation	Manual campaign deployment is a costly distraction. I help you automate repeatable communications, freeing your team to focus on high-value strategy and performance testing.
Audience List Hygiene	Inactive and outdated lists drag down performance. I create automated processes for list cleansing, bounce management, and reactivation efforts to maintain a healthy, responsive audience.
SEO	Modern SEO is more than keywords. I craft AI-era content strategies grounded in semantic relevance, technical precision, and brand authority—positioning your site as a credible, findable resource across evolving search behaviors.
Paid Media	Stop wasting spend on underperforming ads. I design full-funnel media strategies rooted in precise audience targeting, creative testing, and ongoing optimization to maximize ROI and growth.
Data-Driven Experimentation	Growth doesn’t happen by chance. I build experimentation programs grounded in data, leading teams through strategic A/B testing roadmaps, generating ROI-focused hypotheses aligned with business objectives, and delivering insights that fuel continuous optimization.

AI Readiness & Transformation

Data Enablement	Is your data structured for AI? I build semantic data layers and vector-enabled knowledge graphs to make both structured and unstructured data usable, navigable, and AI-ready.
Knowledge Base Management	AI success starts with clean, accessible institutional knowledge. I audit your current assets, classify and structure them, and design systems to maintain and evolve your knowledge base over time.
AI Strategy	Not sure where to start with AI? I work with leadership teams to craft AI strategies rooted in business goals, readiness, and use-case prioritization—ensuring investments align with impact.
AI Implementation	From chatbots to custom agentic systems, I implement AI solutions that go beyond automation—embedding AI into workflows, upskilling teams, and delivering measurable business outcomes.
Digital Transformation	Legacy systems and fragmented data hold teams back. I lead digital transformation initiatives that align tech stacks, integrate systems, and create future-proof operating models ready for scale and AI.

Leadership

First-Time Leadership Coaching	First-time managers (especially during the first year in management) benefit from structured coaching support. I offer practical guidance grounded in research and modern leader curriculum to help new leaders develop confidence, deliver results, and navigate complex team dynamics. Learn more about my doctoral research about the first-time leadership journey.
Organizational Change Management	Change doesn’t stick without people. I utilize proven change management strategies that combine leadership alignment, communication planning, and organizational pathways to accelerate adoption and minimize disruption.
Team Development	High-performing teams don’t happen by accident. I assess team dynamics, align roles to strengths, and guide leaders in building cultures of trust, accountability, and continuous learning.